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Promofair: Facts and Information
Promofair is Lebanon’s leading exhibition
and event organizer and is affiliated to Choueiri Group, one of
the largest advertising groups in the Middle East. Established in
1993, Promofair has set the pace for the trade exhibitions in Lebanon,
having organized more than 60 events, covering all sectors of activities.
Company facts, at a glance
• Established in
1993 and has, starting this period, set the pace for the trade
exhibitions in Lebanon.
• Has organized with success more than 60 events covering
all sectors of activities and focusing not only on professional
events but end consumer ones as well.
• Professional events are targeted to dealers, traders,
businessmen & are opened to professionals & vip's.
• The main purpose of such events is to create new markets
& new opportunities.
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• Public events
are targeted to end-users whose main purpose is to generate
direct sales & promotion.
• Every exhibition is conceived as an event by itself
rather than a single exhibition and is launched by a large advertising
campaign covering press, radio and TV.
• Events are always linked to a special communication
program; such as: special press supplements and TV programs,
live radio programs and cycle of conferences.
• Since 2002 and due to Promofair's growth, exhibitions
moved to a new venue: BIEL. |
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